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BOOK SUMMARY :

The social animal is a moving intellectual adventure a story of achievement and a defense of progress it is an essential book for our timeone that will have broad social impact and will change the way we see ourselves and the worldnewly revised and up to date this edition of the social animal is a brief compelling introduction to modern social psychology through vivid narrative lively presentations of important research and intriguing examples elliot aronson probes the patterns and motives of human behavior covering such diverse topics as terrorism conformity obedience politics race relatcolumnist david brooks unpacks new insights into human nature from the cognitive sciences insights with massive implications for economics and politics as well as our own self knowledge in a talk full of humor he shows how you cant hope to understand humans as separate individuals making choices based on their conscious awarenessthe social animal the hidden sources of love character and achievement is a non fiction book by american journalist david brooks who is otherwise best known for his career with the new york timesthe book discusses what drives individual behavior and decision makingthe social animal is an apa medal winning book about social psychology by elliot aronsonoriginally published in 1972 the social animal is currently in its eleventh edition in a style written for the general audience the book covers what modern psychology knows about the reasons for some of the most important aspects of human behavior

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